Opening Remarks In modern rapidly changing corporate environment, maintaining an edge of the rivals is essential. Market research has traditionally been a core approach for achieving a market edge, but the emergence of AI technology has transformed this process. Tools driven by AI are transforming how businesses collect, analyze, and act upon data

Introduction In today’s fast-paced corporate environment, staying ahead of the rivals is crucial. Market research has traditionally been a key approach for achieving a competitive advantage, but the emergence of Artificial Intelligence (AI) has transformed this process. AI-powered tools are reshaping how businesses collect, process, and utilize

Introduction Social media marketing is evolving significantly in recent years, shaped by changes in innovation, consumer actions, and business needs. One of the most significant shifts in the advertising sphere has been the emergence of AI technologies. AI’s potential to reshape social media marketing is capturing the focus of organizations and m